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Guru created this moving little storybook tale for Eric Mower and Associates in New York and their client Community Bank. The story revolves around a mistreated little piggy bank who decides to switch from the big, bad bank to the much kinder folks over at Community Bank. Guru's team developed the character and the aesthetic treatment for 2 30-second spots.

  • Agency: Eric Mower and Associates New York
  • Agency CD: Tom Merrick
  • Agency Producer: Laurie Wolfe
  • Client: Community Bank
  • Guru CD: Frank Falcone
  • Producer: Amy Robson
  • Director: Matt Hamill
  • Animators: Matt Hamill, Angela Kim, Ryan Fairly
  • Music: Asker Lenz + Steve Skratt

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