MY GREEN BOX
“My Green Box” is a one minute short film based on the written reflections of a teenager learning to deal with self-harm. Reachout.com is an online resource that encourages teenagers to take control of their mental health in order to lead happier lives. The PSA was created for the Inspire USA Foundation, a California-based non-profit organization focusing on mental health promotion and self-harm prevention. Guru produced this film in partnership with DDB New York and the Ad Council with support from MTV.com.
Using classic 8 bit arcade graphics as inspiration, the film illustrates the authors' personal habits and sends a message of hope to teens everywhere. London-based director Mirrorshade directed for Guru.