Who would exercise in the sun on the beach? Only a bimbo you say? Well, yes actually. Thanks to our Midwest rep Hillary Herbst, Legion Advertising in Arlington Texas put their latest animated 15 second spot in the capable hands of guru animation director Bryan Huo.

The spot, with its Spanish dialog track is for Doble Fibra Tostado, a dry toast product made by Bimbo Bakeries of Fort Worth Texas.

The script called for slices of bread getting toasted as they lie on the beach. When the folks at Legion saw our latest C-Rex spot that features a Miami beach locale, they knew that guru would be the right studio to take their Bimbos to the beach.