This is cheesy advertising at its finest. guru delivered its first national spot for Kraft and the U.S. market. guru brought Cheese-a-saurus Rex to life with a revamped design in a new campaign out of FCB Chicago. An arena rock concert features thousands of noodles, flowing cheese and a montage of classic rock-u-mentary lifestyle intercuts. Now we're just waiting for the follow-up script that lands Rex at the Betty Ford Clinic ...