Toronto, ON (February 1, 2018) – Guru Studio, a leader in children’s entertainment, is pleased to announce the appointment of Jonathan Abraham to the newly formed role of Senior Director of Sales and New Business Development.

In this role, Abraham will help drive worldwide sales for Guru’s original kids and family content, including its flagship preschool series True and the Rainbow Kingdom, as well as develop new business opportunities for the company across broadcast, licensing, consumer products and emerging platforms.

Abraham joins Guru from Portfolio Entertainment where he led the growth of the company’s distribution division as Director of International Sales and Acquisitions. Prior to that, Abraham served as International Sales and Marketing Manager at toy company Zuru Ltd in Hong Kong.

“Abraham comes with a wealth of experience creating new partnerships in the kids business,” says Frank Falcone, President and Executive Creative Director at Guru Studio. “We are thrilled to have him lead our sales efforts and bring our growing roster of original kids and family content to a global audience.”
Abraham is yet another hire for Guru in recent months, as the company continues to expand its leadership team. Abraham will report to EVP of Content & Strategy Mary Bredin and Frank Falcone, President and Executive Creative Director.