Sep 26, 2018
Guru Studio Signs Aurora World As Plush Partner for True and the Rainbow Kingdom
Collectible Toys Launching in 400 Walmart Stores Fall 2018

Toronto, ON (September 26, 2018) – Guru Studio is pleased to announce today it has signed Aurora World to develop a range of plush toys based on its hit original preschool series True and the Rainbow Kingdom.  The deal comes on the heels of True and the Rainbow Kingdom’s merchandising program debut this fall, with its first line of collectible toys launching nationwide at Walmart Canada in October, and Halloween costumes already available in the United States and Canada through PartyCity and other online retailers.

Aurora World, a global leader in plush toys, will begin selling True and the Rainbow Kingdom products to retailers in the United States and Canada starting in 2019.  The first range of products will feature a unique collection of Magical Wishes and a diverse line-up of characters from the hit series.

“We’re thrilled to be working with the creative team at Aurora World,” said Frank Falcone, President and Executive Creative Director at Guru Studio. “Their product execution is top of class and we can’t wait to get their adorably squishy plushies into the hands of our young fans.“

“The demand for True products around the world is incredible, “said Jonathan Abraham, Senior Director of Sales at Guru Studio. “Aurora World is a global market leader in plush and we’re excited to be adding their expertise in soft toys to our growing consumer products program.”

“We are excited to bring the fantastic characters of True and the Rainbow Kingdom to life through plush toys,” said Jay Noh, Director of Business Development at Aurora World. “We have the utmost respect for Guru Studio’s dedication to their craft, and expect that True’s Magical Wishes will be a hit in the market with its obvious cuteness, but also for its collectability.”

Aurora World is only the latest deal for the popular preschool show which was recently greenlit by Netflix for a third season, and has quickly become the #1 show on CBC Kids in Canada. Other recently announced licensees include American Marketing Enterprises (sleepwear); GBG Socks (hosiery); Chouette (master publishing); and Bendon Inc. for coloring books and art sets which are rolling out in 2019.

About Aurora World:

Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide. Aurora is known in the industry for its incredibly high quality products, range of diverse offerings and competitive pricing. In addition, Aurora owns its manufacturing facilities and prides itself in their expansive distribution resources and in-house research and development teams.