Oct 12, 2021
Multiple New Broadcast Deals for Guru Studio's True and the Rainbow Kingdom

Toronto, CA (October 12, 2021) – True and the Rainbow Kingdom, the popular animated preschool series from Guru Studio is soaring to more countries around the world! The hit series which has very quickly become a top-rated program worldwide, has now been picked up by Clan RTVE (Spain), Carousel (Russia), WarnerMedia Boomerang (France, Africa), Mediacorp Okto (Singapore), EBC YOYO (Taiwan), TG4 (Ireland), Spacetoon (Middle East), Channel 4 (Finland) and Pixel (Ukraine). Having previously acquired multiple seasons of the series, Gloobinho (Brazil), NET (Indonesia) and NINE (Australia) have quickly acquired Season 4.

“TRUE is building a massive global fanbase with its message of empowering kids to be mindful, compassionate and courageous,” said Jonathan Abraham, VP of Sales and Business Development at Guru Studio. “With the show performing extremely well on top linear channels, we’re continuing to see enthusiasm from new broadcast partners all over the world.”

The series first launched on Netflix in 2017 and has since become a ratings hit around the world with broadcasters such as CBC Kids in Canada, Tiny Pop in the UK, Gloob in Brazil, and Canal Panda in Spain. On AVOD platforms such as YouTube and YouTube KidsTrue and the Rainbow Kingdom has amassed a sizeable audience with over 650 million views. The show’s GIPHY page now boasts over 4 billion views. The brand continues to expand its consumer products program with a line of toys inspired by the series set to hit shelves this Fall in select markets. Other North American partners already on board include Chouette (storybooks), Bendon (activity books), and Aurora World (plush). In the UK, FashionUK (Apparel), Roy Lowe (Socks), Smiffy’s (Dress Up), Warner Music Group (Music) have come on board with bRAND-WARD handling L&M.