Guru recently completed a pair of elegant orange-on-white fully animated spots for the esteemed creative folks at Downtown Partners.

Feeling these oranges desperately needed a voice, we pitched a new art direction for the spots back in December and won the campaign. Then thanks to a licensed 80's classic and the superior efforts of our crack team of pantomime actors at Guru, we wound up with a wonderful new society of roly-poly oranges playin' footie against a frightened straw goalie in this match to end all matches. And while the Tropicana oranges prevail, the rest…

...well, they gave it their best shot.