Sep 11, 2019
True and the Rainbow Kingdom Soars with New Broadcast Deals
Toronto, CA (September 11, 2019) – Toronto-based children’s content producer Guru Studio is pleased to announce today it has signed multiple new broadcast deals for the first two seasons of its hit series True and the Rainbow Kingdom.

The strong lineup of new broadcast partners include: Globosat Gloob (Brazil), Discovery Frisbee (Italy), RTS (Switzerland), DR Ramasjang (Denmark), E-Junior (UAE), Star Channel (Greece), TVB (Hong Kong) and HOP (Israel).

“The level of interest for True and the Rainbow Kingdom has been incredible” said Jonathan Abraham, VP of Sales and Business Development at Guru Studio. “The show’s popularity continues to grow and we’re excited to come to MIPCOM with a brand new season (10x22’’) available for broadcasters.”

As part of the global roll out on linear television, Guru is building a full 360 degree marketing program in each territory.

The demand for True and the Rainbow Kingdom has been accelerating rapidly with the release of each new season on Netflix, with plans for even more content rolling out throughout 2019 and 2020 including new episodes, seasonal specials, and a mix of comedic shorts, music videos and songs.

“The outpouring of love for True is incredible,” said Frank Falcone President and Executive Creative Director at Guru Studio. “Our YouTube channel is now at 100 million views, and the passionate comments from families on our Facebook page very clearly demonstrate that the show’s timely message is resonating with children all over the world.”

True and the Rainbow Kingdom follows True, a bright and fearless heroine, and her hilarious best friend Bartleby the cat as they come to the rescue of Rainbow City’s whimsical citizens. The series empowers both girls and boys to be mindful, courageous and respectful of all living things.

The show’s official YouTube channel recently crossed 100,000 subscribers and is approaching 100 million views, and the Giphy page now has 1.5 billion shares. New consumer products for True and the Rainbow Kingdom are also launching this fall, including a line of plush from Aurora World. Halloween costumes, activity books and storybooks are also now available across North America.

The series is produced by Guru Studio with Pharrell Williams’ i am OTHER label, along with fine art collective FriendsWithYou and California-based Home Plate Entertainment.

Guru Studio acknowledges the financial support of the Government of Canada.